Communication during a phone robot campaign can impact the customer experience in many different ways. In this article, we've listed tips for a successful campaign and ensuring customer satisfaction.
Give a Name to the Phone Robot
The concept of a phone robot may be somewhat abstract for some people, so one good way to make the abstract more concrete is to give the phone robot a name. If desired, the idea can be further developed by creating a character/alter ego for the phone robot.
Example: Give your robot-employee a human name, such as "Pearl". Organize an internal competition where employees can vote for the best name. This not only engages staff in the project but also increases their awareness of it.
Inform in Your Own Channels and Media
You should communicate about the phone robot campaign in your own communication channels and media. These channels are excellent ways to reach potential customers.
Example: Post campaign announcements on your company's social media channels, such as Instagram, Facebook, and LinkedIn. These posts can explain what "Pearl" is, what it does, and how it enhances the customer experience. Also, send newsletters via email detailing Pearl's operations and upcoming phone robot campaigns.
Talk About the Caller on Your Website
It's a good idea to create a landing page for the phone robot on your website.
Example: Create a landing page for the "Pearl" phone robot on your company's website. The page should clearly display the number "Pearl" calls from, descriptions of what "Pearl" does, and answers to frequently asked questions.
Note! The findability of the landing page can be improved instantly with effective search engine advertising, Google Ads. The page should be found on Google based on the phone number, as some call recipients may search Google for more information about the phone number.
Issue a Press Release
Traditional media, such as newspapers, are still effective ways to reach large audiences. The press release should explain what the campaign is about and how customers benefit from the phone robot campaign.
Example: Send out a press release detailing the phone robot campaign, the operation of the "Pearl" phone robot, and its benefits to customers. The press release can get publicity in local and national news, which helps increase awareness of the campaign.
Inform Internally
It's important that your own staff know about the upcoming phone robot campaign.
Example: Organize a staff meeting where you talk about the upcoming phone robot campaign. Go through the operating principles of the "Pearl" phone robot and its role in customer service, and how it helps to build a better customer experience.
Communicate with Your Partners During the Phone Robot Campaign
When you implement a phone robot campaign, it's important to also inform your business partners about it. They can support the campaign in their own way and help spread the word.
Example: Send an informative email to all your partners and share the details of your phone robot campaign with them. A reminder of their role in the customer experience and the objectives of your phone robot campaign can increase their commitment to your partnership.
Create Social Media Content Related to the Phone Robot Campaign
Social media channels are excellent platforms to inform about the campaign. In addition, they enable interactive communication with customers.
Example: Create content for social media that supports the phone robot campaign, such as images, videos, or infographics about the operation of the "Pearl" phone robot. You can also organize Q&A (questions and answers) sessions on your social media channels, where you answer customer questions and discuss with them in real-time.
Inform About the Campaign in Physical Spaces
Even though the phone robot is a digital service, physical spaces, such as offices or stores, should not be forgotten in communication.
Example: Print posters or flyers that talk about the "Pearl" phone robot and the associated campaign. These can be placed in physical locations where customers can see them.
Participate in Social Media Discussion
The discussion about the campaign is not limited to communication initiated by the company alone. Be active on social media and participate in discussions with customers.
Example: Keep an eye on mentions of your company and the "Pearl" phone robot on social media platforms. Respond to customer comments and questions, thank for positive feedback, and handle constructive criticism professionally.
And as always in customer communication - Stay open and honest
Remember that open and honest communication helps build trust in your company and strengthens the customer experience.
We are happy to help all our customers succeed in communication that supports the actual campaign. Together we can ensure the best possible customer experience for the end user.
